Davies rallies grumbling troops
The Chief Executive of Leicester City, Tim Davies, has made an impassioned pleas to fans, 'please get behind the team today - at least for the duration of the match.'
And just like a minute's silence or a minute's clapping I hope every single fan does exactly that.
I might have a go at him occasionally and he's recently barred me from the press box (ironically, considering this report, for negating the effect of the Official website) but there's lots I like about Tim Davies.
He has been a fan for decades, he has obviously read a stack of emails from fans in recent days/weeks and has taken the time and trouble to respond to all or most of them. He clearly despairs over City's predicament.
His plea for crowd support, published on the club's official website today, follows a similar but simpler plea from the manager earlier in the week.
Mr Davies states his message plainly: 'We all, despite different and passionate views, have one thing in common, to get our football club winning and winning now.'
And, because we're in this together he wants a major effort from everyone today to give our club the very best chance it could have of halting it's alarming and embarrassing slide.
It is not a flippant or off the cuff plea by Mr Davies.
He's accompanied it with a synopsis of the club's stated strategy and the action taken recently in the signing of Matt Fryatt to help ensure that strategy is not compromised.
You can almost feel him wrestling with his feelings, his loyalties, his alternatives, as he writes.
He acknowledges much progress made by Levein towards the club's stated aims: players on longer term contracts, development of younger players through the Academy, reduction of the squad's average age, financial prudence and so on.
However, even against his wishes or better judgement there is no doubt he's aware of his responsibilities.
'None of us envisaged the current position we find ourselves in,' he says.
'Our results are unacceptable. The priority and duty now (note the word duty) is staying up whilst ensuring the club is not put in financial jeopardy. This is not an easy nor comfortable balancing act.'
Mr Davies refers to the extraordinary statistics which show City as top club in the Championship for shots on target or hitting the woodwork but bottom in the table of chances converted.
Clearly he says 'our main issue is scoring goals'.
To that end, he adds, Matty Fryatt has been purchased and will 'hopefully be making his full debut today'.
There are nine home games left including todays, concludes Mr Davies.... 'There has never been a more crucial time to support Leicester City.'
Let's sincerely hope he gets exactly the response he's asked for and that the manager sends his team out to play in a way that makes 'raising the roof' a natural reaction.
This is a day for teamwork. For management, players and fans to be united in the cause. To battle. And to victory!